The Means and Methods to Promote Video Distribution and Streaming

The audience and their nature is rapidly changing and so is the power of online video becoming widespread and definitely changing.

The marketers have a thought that by the coming year the figure of the people watching video content will increase by 76% of the total internet users. The fact is that the consumers have their interest in watching videos and the interest will keep growing like the number of screens and the devices that are made use of to access content in the video.

With the emergence of smart phones, tablets and televisions with direct internet connectivity it has become all the more easier to access content based videos that are available on YouTube, Blockbuster etc. Thus making the life of the people intertwined with the living TV room experience.

The question that now arises is that what is the right means for video distribution and streaming? The answer to which is discussed below:

• Target the Market -   The fact is that 90% of successful businesses are good because they are excellent in serving their target market. However, there is another fact which states that there are still some customers who by any way can be reached in the traditional ways that are followed by the remaining 10% of the businesses.  It is more than just important to pursue a distribution strategy that not only gets aligned with your goals to open up some boxes of revenue for you but also increase traffic to your website so as to build a more influential brand.

• Target the Message - Here’s another bit of video distribution and streaming and it is that these strategies can help in building awareness to an existing audience or to fetch new ones. For that it becomes all the more necessary to maintain a high degree of control on the presentation of the video content. You must have the skills to accurately target the audience and this is possible only if you have a well written and targeted message.

Only the right and the perfect means of distribution of services will build a brand for your business other than money making and this is undoubtedly the best way to deliver quality content to your audience.

Tips that Give Your Video Production Business a Nice Little Boost

‘Video Production’ is not an easy thing to do and when you decide to set up a business that solely relies on video production; there are a few things that you should then know about it.

But even before you actually start to make guesses about what the tips could be, you should know that your video gets judged by your audience’s and they judge it on the content, quality, presentation, style and most of all the value of information that it provides. Remember that nobody has the time to waste on checking out a video that has no information and even if somebody does, they end up giving poor feedback. This means that you content must be truly remarkable and should be one that catches the eyes and the attention of the audience.

Here are a few tips that you’ll need for Video Production business a nice little boost:

Define who your audience’s are. Understand that marketing is all about making an effective communication with your target audience and about convincing them about your unique value. Without proper communication there is definitely nothing that appeals them. You have to be sure that you craft a potentially good message that they are pleased to see and something that is tailored to their specific concerns.  This is important to understand because the fact is that if you try to narrow your message, you are cutting out on the stuff that they should probably know. But, on that note, one thing that can prove to be a greater risk is to leave everything in which means that your audience have every little details of you.

Try seeking for attention with an Emotional factor. Tie your audience emotionally to you. For that you need to tell them a story they can easily relate to, this is because the conscious mind of a human being would like to believe that they tend to make some rational decisions, but the sub-conscious mind knows things better.

For example a corporate video production should be a complete recitation of facts, benefits and the expected drawbacks. The viewers mostly do not really get to the end of such videos, but if you expect a viewer to watch your video and remember the message, then what is needed is to connect with them at an emotional level.

Show them the things, do not just recite them. A video is made for the audience to understand from what they see. It is rather the fastest growing marketing tactic that businesses use today, reason behind which is that they are more persuading than any other information type. Videos are then particularly effective when there is a lot of information to be displayed about the intangible benefits of a product or a service.

Focus on the customer and on just on yourself. This is as important as your business itself. Remember that your business survives only till it has customers and clients; therefore focus on them and not on yourself. Your customers want to know the few or many ways in which you can solve their problems, so look out for ways you can implement. Put yourself in their place and then analyze the many problems that they can face. Give the people watching your video something that they can easily relate to, let them see an image of them in the video.

Tell your customers what you believe. Understand that a really high level of transparency is expected in businesses and customers. Seeking for people’s attention is just the first step and then comes maintaining a healthy relationship. True, that you cannot personally meet each customer, but try to get into a conversation with them once in a month or two. This keeps your customers attached to you. Holding them back is important for which you have to sometimes discuss with them what you believe for near future, not just what you provide them for now.

“Never assume that you have nothing to care about when your business has a large number of customers; you should know that customers are surrounded with a large number of options to choose from.”